How We Work:
Strategic Planning and Public Relations
It all starts with strategy
Strategy is the most important aspect in achieving goals, whether
in soccer, tennis, exams or a political campaign. This is especially
true in today’s mercurial music world. Without strategy, short-term
successes will only be little sparks that never amount to a great fire.
At Jay K. Hoffman & Associates, we aim to outthink the competition
by focusing on strategic planning in everything we do.
Whether a client is concertizing or creating a project, we will work
with every form of media - print, TV, radio, internet - to ensure that
the client stays in the forefront of public and critical attention.
We devise a publicity plan, starting with thorough research of the
client’s history, cultural relations, potential targets, etc.
Subsequently, we determine what the most desirable direction is and
then conceptualize short-term, mid-term, long-term strategies, tailored
to meet each client’s objectives and priorities.
Integrated Marketing and Comprehensive Promotion
times call for uncommon thinking. Challenging times also call for that
extra mile. Thus, at Jay K. Hoffman & Associates,
we believe that a creative, concurrent marketing/promotional plan will
result in the kind of publicity success that a client seeks.
Our marketing approach is all encompassing. It combines vision with
reality checks; it deals with niche marketing; it emphasizes thorough
market analysis as well as ongoing study of consumer psychology.
Furthermore, we confidently provide clients with comprehensive expertise
in global marketing, given our long-time prominent role in the international
Communication is an essential
ingredient in the development of long-term relationships with our clients
and involves an understanding of the
client’s current and potential audiences, communication style,
financial support and board relationship, where applicable. We dedicate
ourselves to finding the best solutions possible.
In addition, we help clients establish the appropriate communication
channel with their collaborators and audience as well. Clients will
benefit from our significant experience in working with different social/professional
segments, e.g., scientific community, education experts, medical professionals,
and religious groups, along with key music industry professionals.