Who We Are | Our Strategy

How we work

Strategic Planning and Public Relations

Strategy is the most important aspect in achieving goals, whether in tennis, exams, or a political campaign. This is especially true in today's mercurial music world.

Without strategy, short-term successes will only be little sparks that never amount to a great fire. At Jay K. Hoffman & Associates, we aim to out-think the competition by focusing on strategic planning in everything we do. We work with every form of media - print, TV, radio, and internet - to ensure that the client stays in the forefront of the public, and gets critical attention.

Challenging times call for uncommon thinking. Challenging times also call for that extra mile. We believe that a creative, concurrent marketing and promotional plan will result in the kind of publicity success that a client seeks. Our marketing approach is all encompassing: it combines vision with reality checks; it deals with niche marketing; it emphasizes thorough market analysis, as well as ongoing study of consumer psychology.

Communication is an essential ingredient in the development of long-term relationships with our clients, some of which include guitarist Sharon Isbin, pianist Richard Goode, mezzo-soprano Jennifer Larmore, and the Kalichstein-Laredo-Robinson Trio. Our relationships involve an understanding of the c1ient's current and potential audiences, communication style, financial support, and board relationship, where applicable. We dedicate ourseives to finding the best solutions possible while helping clients establish the appropriate communication channel with their collaborators and audience.