Two Groups, Two Traditions

 

The Kalichstein-Laredo-Robinson Trio ; The Ying Quartet

•  Challenge

In an age where bigger is better, how do chamber music groups secure their own voices? The long-established Kalichstein-Laredo-Robinson trio and the once relatively unknown Ying Quartet faced the very essence of a publicity challenge: generating and sustaining public interest.

• Process

For both groups, we created intense publicity focus around their tour schedules, ensuring maximum exposure and establishing positive presenter relations. The Hoffman team also played an instrumental role in promoting the discs.

•  Result

The Kalichstein-Laredo-Robinson trio is practically a household name in the chamber music world. Their concerts often gather maximum critical and audience interests; their recording agenda piques critical and public interest alike. The trio was honored the Ensemble of the Year, 2002, by Musical America, with fellow musician, Midori, as the Instrumentalist of the Year. Several years later, we secured a 6-disc contract with KOCH Classics.

In addition to their ever-growing tour/teaching/residency schedule, the Ying Quartet also gathered unprecedented attention for their commission project, LifeMusic, which was covered in media such as The New York Times and The Wall Street Journal. In addition, we were able to get them a recording contract with Telarc Records.