Three Superb Artists, Three Challenges 


Christoph Eschenbach , conductor; Richard Goode , pianist;
Sharon Isbin
, guitarist

• Challenge

An eternal question comes to mind when considering these three individuals: Can a leopard's spots be changed? What can we do for them in addition to major coverage in national and international media?

We think so - and have proved it.

Eschenbach was a well-known master of the keyboard in Europe but not recognized in the mainstream as a conductor ; Goode was already an established chamber music player in the late 80's with a limited number of engagements; Isbin was an unparalleled guitarist in the early 90's who wanted to be as accepted in classical guitar in the same way as Segovia and Julian Bream were.

• Process all started with strategy.

We strategized Eschenbach's career by coordinating with his strongest wishes when he signed a contract with our office. “I'm a conductor. Don't emphasize piano”, he said. And so we acted, by placing strategic stories in media with great impact, by inviting top critics to hear him work with the likes of the Chicago Symphony, by going against the current when he directed the Houston Symphony, developing recordings and a new face in Europe .

We strategized Goode's career path by placing him with Nonesuch, thereby establishing credibility unique to him with his epic-making Beethoven Sonata series. We coordinated with his gifted manager Frank Salomon, making sure media like the New Yorker and the European press had ongoing news about him.

We strategized Isbin's career path by helping her raise the necessary funds to enlarge the guitar repertoire, thereby attracting orchestras who wanted premieres by some of the above-mentioned composers. In addition, we ensured that her record company supports her discs. She has become one of the best-selling classical artists of all time.

•  Result

Today, Eschenbach is the Music Director of the Philadelphia Orchestra and Orchestra de Paris, and guest-conducts world-wide. His recordings as a conductor are on a gamut of labels from Sony Classics to Ondine Records. (Of course, he also occasionally has time to partner with a great singer.)

Today, Goode is recognized as one of the world's great interpreters, playing concerti with major orchestras, recording with Nonesuch Records and co-directing the Marlboro Festival. (Of course, he still plays chamber music!) His Complete Beethoven Concerti are scheduled for release in January, 2009.

Today Isbin has won two Grammys, commissioned composers as diverse as Corigliano, Foss, Tan Dun, and six others; performs concerti world-wide, and records for Warner Classics. (Of course, she still has time to teach, and heads up Juilliard's Guitar Department). She has been featured prominently in New York Times, Wall Street Journal, Town & Country, Schwann Magazine, as well as other major international media.